Survey: 40% to Celebrate Halloween Differently This Year

celebrate halloween

A survey by found that people still want to celebrate Halloween and dress up in costume, despite restrictions imposed by the COVID-19 pandemic

Nearly 40% of respondents to a survey by said COVID-19 would affect the way they celebrate Halloween this year, 28% said it wouldn’t, and 32% were unsure. The survey results indicate that people are adapting to the unprecedented health situation this year, with 30% of respondents stating they’d wear a protective face mask to engage in Halloween fun and another 9% who said they’d wear one under their Halloween mask. Another 20% said they wouldn’t wear a protective mask under their character mask.

These finding were part of the 2020 “Halloween in America” survey of over 1500 people by, the largest online-only seller of Halloween costumes. The goal of the survey was to gain an understanding of how COVID-19 is impacting the way people will celebrate the holiday this year.

celebrate halloween
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In questions relating specifically to what people will be doing this Halloween, 37% said they’d be handing out candy to trick-or-treaters, 19% said they’re be offering self-serve candy, 13% would be trunk-or-treating, 12% would be attending or hosting an in-person party, 5% would be attending or hosting an online/remote party, 42% would be decorating and celebrating at home, and 15% said they wouldn’t be celebrating the holiday this year.

Tom Fallenstein, CEO of, stated he was optimistic about Halloween costume sales this year even with the pandemic. He remarked that costume sales in the past few months had increased year-over-year. Fallenstein assumed this increase was due, at least in part, to customers preferring to purchase costumes online rather than shopping for them in person.

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Among theme parks encouraging guests to wear costumes to their Halloween events this year are Magic Kingdom, Universal Studios Orlando, SeaWorld Orlando, and Knott’s Berry Farm. Several zoos are encouraging guests to wear costumes as well.

Even with health and safety restrictions, Fallenstein believes Halloween fans—especially children—will want to dress up in costume this season, even if they stay at home to celebrate.




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