Industry News

Garden of Spirits

Postmortem: The Garden of Spirits on Scaling & Contingency Planning

I had the delight of going on-site to interview Scott Swenson, the Creative Director for The Garden of

Petrified Forest

Postmortem: A Petrified Forest on Online Sales

We stopped in at A Petrified Forest in Altamonte Springs, Florida to discuss takeaways from their 2020


halloween dead

Is Halloween Dead?

A rational look at the prospects for haunted attractions this year and for your haunt in particular Episode 46 of my A Scott in the Dark podcast (recorded

Phases of Recovery from COVID for Haunted Attractions

Phases of Recovery from COVID for Haunted Attractions

Approaches to Addressing a Crisis—Which Haunts Should implement All the Time By Scott Swenson Welcome back to the dark. I based this blog on Episode 45 of


The Power of Diversity in Your Haunted Attraction

Use Diversity in your team, in your scares, within your industry, and in your products to strengthen your haunt. By Scott Swenson Welcome to the dark. This


Don’t Panic, Pivot Your Haunt

Creative strategies for haunts and haunters to move through the COVID-19 pandemic and emerge on their feet. by Scott Swenson Episode 42 of my podcast, A


Marketing Your Haunted Attraction After a Pandemic

Strategies from FearWorm Hauntvertising for how to market your attraction during a post-pandemic Halloween season By HaunTopic Radio When a global crisis

haunted attractions

So Now What? Haunted Attractions COVID-19 Edition

This unprecedented situation provides an opportunity for haunts and haunters to become more creative and support one another. This blog is based on Episode