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From my TransWorld 2026 tour. Watch the full video on YouTube
At TransWorld 2026
Booth 1119
Fearworm, a full-service marketing agency specializing in haunted attractions, presented a seminar at the show on SMS and email marketing, specifically loyalty programs. Tyler from Fearworm and his team walked attendees through case studies from clients, including the Dent Schoolhouse and Brighton Asylum.
The key takeaway: SMS campaigns significantly outperform email campaigns, with an average click rate of 14.2% compared to 2.5% for email and an average conversion rate of 39.4% compared to 5% for email. In one case study, the Dent Schoolhouse gained over 3,000 new SMS subscribers between September and November 2025, with an average campaign click-through rate of 5.22% and an initial welcome flow conversion rate of 17%.
Fearworm emphasized that operators cannot simply upload mobile numbers from ticket sales and market to them. Prior consent must be given, and there are federal fines for violations.
About FearWorm
FearWorm is an Austin, Texas, marketing and advertising agency that works for haunted attractions and Halloween events. Its clients run haunted houses, outdoor trails, hayrides and fall festivals, and the agency has grown to handle Christmas events, family farms, family entertainment centers, amusement parks and escape rooms. Featured clients on the site include Fear Factory, 7 Floors of Hell, Brighton Asylum, Midnight Terror and Dark Hour.
Services cover strategy and audience research, creative work such as branding, campaigns and photo and video production, media buying, social media management and influencer programs, search advertising, and website design with technical SEO. The agency also manages an online site where haunted attractions can buy digital and mobile advertising, including banners, geo-fencing, retargeting, Google Ads, Hulu, Pandora and Spotify.
Ernest Corder started FearWorm with a partner in 2013 as a niche agency for the haunt industry. He had founded Corder Marketing in 1997, which later became Redroc Austin, and FearWorm operates as a division of Redroc. FearWorm exhibited at TransWorld’s Halloween & Attractions Show 2026 at Booth 1119.
FearWorm on HAN
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