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Christmas Candy 2026: Every New and Returning Holiday Candy
By Philip Hernandez·Updated Nov. 7, 2026
Hershey's new Cindy-Lou Who Kisses, part of its Grinch lineup. Image: The Hershey Company
Christmas candy is already on shelves, and Brach’s 2026 Candy Cane Report says 73% of shoppers start their holiday candy shopping in October or November. New this year are Hershey’s Kisses in Cindy-Lou Who foils, Hugs in Max the Dog foils, Kit Kat reindeer next to the Santas and Brach’s Peppermint Candy Cane Ropes, and Little Debbie Christmas Tree Cakes are back.
Amos Peelerz Gummy Holiday Mix Advent Calendar: A countdown calendar filled with a holiday mix of Amos Peelerz gummies (ALDI · $5.69 at aldi.us). Buy at ALDI.
Choceur Kids Advent Calendar: A kids’ countdown calendar from ALDI’s Choceur brand in red, green and blue versions (ALDI · 2.29 oz · $1.99 at aldi.us). Buy at ALDI.
Ferrero Collection Advent Calendar: A mix of Ferrero Rocher, Raffaello and Rondnoir confections to count down to Christmas (Stores nationwide · 9.6 oz). Buy at Ferrero Rocher.
Grinch Kisses and Other Character Candy
NEW
Hershey’s
Hershey’s Hugs in Max the Dog Foils
Milk chocolate and white creme candies in foils that show Max, the Grinch’s dog from the Dr. Seuss story.
Kinder Chocolate Elf on the Shelf Figures: Hollow milk chocolate elves with a creamy milk layer inside (Stores nationwide · 35 g figure or 3-count pack). Buy at Kinder.
Kinder Chocolate Mini Elf on the Shelf: Milk chocolate minis with a creamy center, in a pouch decorated with Elf on the Shelf holiday graphics (Stores nationwide · Pouch, 34 pieces). Buy at Kinder.
Christmas Candy by Brand
Hershey’s
NEW
Reese’s
Reese’s Reindeer Mix
A sweet-and-salty mix of chocolate-drizzled popcorn, Reese’s Mini Trees, Reese’s Pieces and Reese’s peanut butter chips.
Ethel M Baker’s Collection Satin Crèmes (New): A limited-edition chocolate collection that Ethel M’s holiday shop labels new this season (ethelm.com · $36.00 at ethelm.com). Buy at Ethel M.
Ethel M Gingerbread Cookie Butter Caramel Tablet Bar: Limited-edition milk chocolate with gingerbread cookie butter caramel, from Ethel M’s holiday shop (ethelm.com · Tablet bar · $8.00 starting price at ethelm.com). Buy at Ethel M.
M&M’S Milk Chocolate Red & Green: Milk chocolate M&M’S in Christmas red and green, also sold in Peanut and Peanut Butter versions (M&M’S online store · 7.29 oz bag · $5.99 at mms.com). Buy at M&M’S.
Brach’s and Ferrara
NEW
Nerds
Nerds Juicy Gummy Clusters Blizzard Punch
A seasonal flavor of the gummy clusters with a crunchy, gummy and juicy texture in every bite.
Where: Walmart · 7.15 oz stand-up bag · $3.97 at Walmart.com
Kinder Joy Eggs with Holiday Ornament Toys (New): Each egg holds a cream and wafer treat on one side and one of 12 new glow-in-the-dark holiday ornament toys on the other (Stores nationwide · Single, 3, 6, 12 and 15 count). Buy at Kinder.
Ferrero Rocher Snowman: A hollow milk chocolate snowman with crunchy hazelnut pieces, sold only during the holiday season (Stores nationwide · 3.1 oz). Buy at Ferrero Rocher.
Ferrero Rocher Tree: Ferrero Rocher in a tree-shaped holiday pack, from the brand’s line of limited holiday products (Stores nationwide · 12 pieces, 5.3 oz). Buy at Ferrero Rocher.
Lindt, Ghirardelli and Russell Stover
NEW
Ghirardelli
Ghirardelli Milk Chocolate Cookie Butter Squares
Individually wrapped milk chocolate squares with a cookie butter caramel flavored filling.
Where: ghirardelli.com · 5.3 oz bag · $11.95 at ghirardelli.com
Little Debbie Christmas Old Fashioned Donuts and Christmas Cosmic Brownies (New): Both are new to Little Debbie’s single-serve Christmas lineup, joining the Christmas Tree Cakes (Grocery, mass and convenience stores · Single serve).
Little Debbie Christmas Cherry Cordials (Back): Soft cookies topped with cherry-flavored creme and coated in chocolatey coating (Grocery, mass and convenience stores).
Little Debbie Christmas Mini Muffins (Back): Bite-size vanilla muffins baked with red and green sprinkles (Grocery, mass and convenience stores).
Little Debbie Christmas Tree Brownies (Back): Fudgy tree-shaped brownies decorated with colorful holiday icing and candy ornaments (Grocery, mass and convenience stores).
Little Debbie Gingerbread Cookies (Back): Soft, spiced gingerbread cookies baked in holiday shapes (Grocery, mass and convenience stores).
Little Debbie Mini Christmas Tree Cake Donuts (Back): Bite-size cake donuts in white frosting with red stripes and green sugar sprinkles (Grocery, mass and convenience stores).
Little Debbie North Pole Nutty Buddy Wafer Bars (Back): Crispy peanut butter wafer bars dipped in white fudge for a winter look (Grocery, mass and convenience stores).
See’s Candies
See’s Candy Cane Box (New): A candy cane-shaped box tied with a red bow, filled with chocolates like Dark Bordeaux, Milk Vanilla Buttercream and Café Hazelnut Truffle (See’s shops and sees.com · $21.00 at sees.com). Buy at See’s.
Christmas Candy at Target and Trader Joe’s
Target
Target’s Favorite Day brand has what Target calls its “first-ever nostalgic candy collection,” with gift-ready candy jars starting at $5.
Favorite Day Nostalgic Candy Collection (New): Gift-ready candy jars starting at $5 and giant swirl candy canes, in what Target calls the brand’s first-ever nostalgic candy collection (Target).
Trader Joe’s
BACK
Trader Joe’s
Trader Joe’s Candy Cane Joe-Joe’s
Chocolate cookies with vanilla-cream filling studded with crushed candy cane, back after a brief absence with what Trader Joe’s calls an “improved recipe.”
Where: Trader Joe’s · 16 oz box · $4.49 at traderjoes.com
Brach’s Mini Peppermint Candy Canes: Individually wrapped mini canes made with real peppermint oil, sized for gingerbread houses and stockings (Stores nationwide · 5.25 oz, 8.25 oz, 15 oz or 39.9 oz). Buy at Brach’s.
Brach’s Peppermint Candy Canes: Candy canes made with real peppermint oil, which Brach’s suggests for snacking, baking or stirring into cocoa (Stores nationwide · 5.3 oz or 8.8 oz). Buy at Brach’s.
When Christmas Candy Comes Out
Mid-Oct.
Little Debbie’s holiday snacks start rolling out to grocery, mass and convenience stores, through mid-December.
Oct. 21
Target announces its holiday gifts, including Favorite Day’s candy jars and giant swirl candy canes.
Nov. 2
Brach’s announces its holiday candy and its 2026 Candy Cane Report.
Nov. 5
Hershey announces its holiday candy, including the Cindy-Lou Who Kisses and Kit Kat Santa & Reindeer.
Dec. 1
See’s advent calendar’s daily reveal page starts.
Christmas Candy Questions
When does Christmas candy come out?
Little Debbie’s holiday snacks roll out from mid-October, Brach’s announced its holiday candy November 2 and Hershey November 5. Mars hasn’t announced yet.
Where can I buy Christmas candy?
Hershey’s holiday candy is at participating retailers nationwide, Hershey says. Each card above says where that candy is sold, and Target and Trader Joe’s sell store-brand Christmas candy.
What is the most popular Christmas candy?
Candy canes: more than 750 million are sold every year, and nearly 80% of candy cane sales happen in December, according to Brach’s 2026 Candy Cane Report.
Are Little Debbie Christmas Tree Cakes back?
Yes. Little Debbie’s site says its holiday snacks are available mid-October to late December.
When do people start buying Christmas candy?
73% of shoppers start their holiday candy shopping in October or November and 27% wait until December, according to Brach’s 2026 Candy Cane Report.
Updated November 7. I update this guide every week through December 20 from the brands’ and stores’ pages. Prices are the brand’s or store’s online price when I checked, and stores may charge more or less.
