The 2026 Haunt Industry Report: Marketing, Money, and What It Misses
HauntPay has released its sixth annual Haunt Industry Report, built from more than 1,000 responses from haunt owners, staff, and volunteers. It is one of
HauntPay has released its sixth annual Haunt Industry Report, built from more than 1,000 responses from haunt owners, staff, and volunteers. It is one of
HalloweenCostumes.com has released the results of its 2026 Halloween survey, and the top-line finding will not surprise anyone who works in this industry. The retailer
Happy Monday, Back in April, when gas first topped $4 a gallon, I wondered whether guests would keep spending on entertainment into the fall, and
Disney confirmed the story and both attractions for Villains Land, the dark-themed land coming to Magic Kingdom, at its D23 fan-convention showcase Saturday night in
Randy Bates, the longtime owner of The Bates Motel and Haunted Hayride in Glen Mills, Pennsylvania, and a founder of several of the haunted attraction
Long Beach, CA — The original Scream returns to select theaters on October 30, Paramount announced during the film’s 30th anniversary cast reunion at Midsummer
Long Beach, CA — Midsummer Scream, billed as the world’s largest Halloween and horror convention, is leaving its longtime Long Beach home. The event will
Spencer Spirit Holdings, the company behind Spirit Halloween, has signed a definitive agreement to buy Hot Topic, Inc. and its three brands: Hot Topic, BoxLunch,
Update, August 17, 2026: Six Flags has now revealed the four new IPs. They are JASON: Blood Reign, Final Destination: Death’s Playground, Blair Witch: No
New Orleans, LA — Registration is open for Halloween & Party Expo 2027, which runs January 11 through 13 at the Ernest N. Morial Convention
Hershey has a name for the economy we’ve been describing all year: Treatonomics, “a consumer trend in which people prioritize joyful, memorable experiences and generosity
Two weeks ago I asked whether summer had become the new shoulder season. Last week, Universal’s earnings confirmed it: summer is on sale, and the
Hershey has released its Unwrapping Halloween: State of the Season report, built on a Morning Consult survey of 3,026 US adults fielded July 8 through
IT opens on Cosm’s 87-foot LED domes on August 28, playing Los Angeles, Dallas, and Atlanta. It is the first horror title Cosm has programmed,
Update, August 3, 2026: Hershey has published its own State of the Season report reaching the same conclusions from separate data. Our full coverage of
Three of North Carolina’s best-known haunted attractions run on a single ticket this November. The Legendary Haunt Tour visits Lake Hickory Haunts on Thursday, Woods
To get a job at a haunted house, apply directly through the haunt’s website or social pages in August or early September, when most haunts
Last updated: July 17, 2026. The 2026 convention is this weekend. VIP passes are sold out, but General Admission passes remain available throughout the show.
Most haunted houses open between September 11 and the first weekend of October 2026. Theme park events start much earlier, with Disneyland’s Halloween season beginning
The six-chamber exhibition explores gothic, psychological, science, slasher, religion, and ghost horror before releasing visitors through the immersive Blood Room. Los Angeles, CA — The
The “Descent Into Darkness” dark zone runs all three days of the convention, August 7 to 9, at the Long Beach Convention Center. For dates,
Halloween is having a moment, and Universal is here for it. Today, Comcast announced it will split into two companies, one focused on connectivity and
Philadelphia, PA — Comcast on June 29 confirmed it will separate into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky,
Update (September 5, 2026): Universal Horror Unleashed has extended the Resident Evil takeover through September 27, 2026, from its original August 30 end date. The
Orlando, FL — Registration is now open for IAAPA Expo 2026, and the Halloween-themed Haunting Grounds area will move into the Orange County Convention Center’s
Universal Horror Unleashed (Las Vegas, NV) announced its two-year calendar of seasonal events running through 2027 during a panel on May 30, 2026, at Monsterpalooza.
Melton Mowbray, England — The shortlisted nominees for the 2026 SCARE Awards have been announced, with winners set to be revealed at ScareCON on May
The East Coast Haunters Convention returns to the Greater Philadelphia Expo Center in Oaks, Pennsylvania for four days of haunt tours, vendor exhibits, seminars, live entertainment, and after-hours events running April 23-26, 2026. Produced by TransWorld Trade Shows, the convention is co-located with the East Coast Christmas Show and open to the public, drawing haunted attraction owners, operators, home haunters, actors, and Halloween enthusiasts.
TransWorld’s Halloween & Attractions Show returned to the America’s Center March 26 through 29 for four days of new product launches, vendor displays, and industry networking. We spoke with 16 vendors across the show floor to learn what they are bringing to market for the 2026 season. Here is what we found.
The Haunted Attraction Association honored the winners of the 2026 OSCARES Awards at an awards ceremony on Saturday, March 28, during TransWorld’s Halloween & Attractions Show. The OSCARES are the highest honors in the Halloween and haunted attraction industry. All winners are nominated by industry members, making the awards a peer-recognized honor.
The Haunted Attraction Association’s 2026 State of the Industry covered insurance pressures, AI’s role in the industry, and a call for collaboration over competition.
The Haunted Attraction Association elected Benjamin Gagne as its new president, approved a bylaws change opening the board’s 18th seat to non-owner/operators, and seated four new board members at its annual meeting during TransWorld’s Halloween & Attractions Show.
The Haunted Attraction Association is proposing bylaws changes that would allow a non-owner/operator to serve on its Board of Directors for the first time, with guardrails keeping the role out of executive leadership.
Salem, MA — Wicked New England, the Halfway to Halloween festival held at Old Town Hall in Salem, Massachusetts, returns for its second year on
Joliet, IL — The Old Joliet Haunted Prison, a seasonal haunted attraction operated by Thirteenth Floor Entertainment Group inside a former state women’s prison, may
Kalamazoo, MI — Haunters Against Hate: the Event is returning for its fourth year, this time at the Radisson in Kalamazoo, Michigan on August 1-2.
Four Pennsylvania haunted attractions featured on pre-convention tours, with a Saturday night party at Shocktoberfest The East Coast Haunters Convention has announced its lineup of
Winners to be honored at awards ceremony during TransWorld’s Halloween & Attractions Show The Haunted Attraction Association has announced the winners of the 2026 OSCARES
Mt. Laurel, N.J. (Jan. 13, 2026) — The Halloween & Costume Association has announced the winners of the Second Annual Spooky Awards, recognizing standout products
CLEVELAND, OH – September 26, 2025 – Gothic horror instrumentalists Midnight Syndicate have released Darkened Corners, an EP compiling previously unreleased and rare material spanning
The Haunted Attraction Association (HAA) has announced its 2025 Top Haunts, recognizing 67 attractions across the United States and beyond. The full certified roster now
Universal just announced it’s expanding its Horror Unleashed brand to Chicago—but the timing, location, and strategy raise more questions than answers. The company has yet
The Haunted Attraction Network’s annual Hauntathon is back for its 11th year—and your haunt could be part of it. Running from September 1 through October
The Midwest Haunters Convention (MHC) returns to the Donald E. Stephens Convention Center in Rosemont, IL, for three action-packed days on June 6-8, 2025. Produced by
The haunted attraction industry descended on St. Louis, Missouri from February 27 to March 2, 2025, for TransWorld’s Halloween & Attractions Show, the largest trade
LONG BEACH, CA – Horror legend John Carpenter will make an exclusive one-day appearance at Midsummer Scream on Saturday, August 16, 2025, as part of
Universal’s upcoming Horror Unleashed attraction in Las Vegas represents the company’s first foray into a permanent, year-round horror experience. Set to open on August 14,
The world’s largest Halloween and horror convention is making its highly anticipated return to the Long Beach Convention Center from August 15–17, 2025. Midsummer Scream
With tens of thousands of haunters and hundreds of hours of programming, TransWorld’s Halloween & Attractions Show can feel overwhelming. From networking events and free
Transworld Returns February 27th! Join Tens of Thousands of Halloween Professionals Will Gather February 27 – March 2, 2025, at America’s Center in St. Louis
2024 OSCARES Winners The Haunted Attraction Association recognized attraction owners, vendors, and others who have excelled in the haunt industry with the annual OSCARES awards ceremony on Saturday at TransWorld’s Halloween