This fall, the pet aisle is full of Halloween. Glow-in-the-dark dog harnesses, viral ghost-dog yard decorations, and bacon-shaped treats have all arrived for 2026, and Joyride Dogs just added a limited-edition glow-in-the-dark collection to the pile.
The new glow-in-the-dark gear
Joyride, a direct-to-consumer harness brand, launched its 2026 Halloween collection with glow-in-the-dark harnesses and matching leashes. The lineup includes Black Skulls and Pink Skulls designs plus limited-edition Fossil Frenzy, Midnight Web, and Bat Season patterns. The harnesses run $59.95 to $69.95 and the matching leashes are $24.95. They are the brand’s newer 2.0 harness design, each carries a customizable name tag, and the limited-edition patterns ship with a set of free name tags.
The appeal is not only the look. The harnesses glow in the dark and have full wraparound reflective panels, which is a real advantage for walking or trick-or-treating with a dog after sunset. The limited designs are made in small runs, and some are already going. The Black Skulls leash showed sold out on the brand’s site as of September 21.
The rest of the dog-Halloween aisle
Joyride is riding a wave. Dog Halloween has spread across the big retailers this year. At Home Depot, a 2.5-foot LED “ghost dog” that glows white, about $40, has gone viral on TikTok, where owners pose their real dogs among the glowing figures and dare viewers to spot the live one. Home Depot stocks the same ghost-dog style in other breeds too.
Costco is selling a 26-inch Halloween Dog Greeter in Doodle and Frenchie versions for $74.99. And Purina’s Beggin brand rolled out three bacon Halloween treats made with real bacon and shaped for the season: ghost-shaped Ghoulish Ghosts, pumpkin-shaped Pupkin Bites, and bat-shaped Bat Bites, a Target exclusive.
Walking your dog on Halloween night
The throughline is simple. Halloween has grown into a full-family holiday, pets included, and brands have noticed. For dog owners, the genuinely useful part of this year’s crop is the safety angle. Halloween night means dark streets, heavy foot traffic, and a steady stream of costumed strangers at the door, and a glowing, reflective harness makes a dog easier for drivers and neighbors to see, costume or no costume.
A few basics still apply whatever gear you buy. A costume should not restrict a dog’s movement, sight, or breathing, and plenty of dogs are happier in a simple reflective harness than a full outfit. Keep the candy bowl out of reach, since chocolate and the sweetener xylitol are both toxic to dogs. And make sure your dog is wearing current ID in case an open door and a doorbell add up to an escape. If your dog finds a night of doorbells and costumed visitors stressful, a quiet room away from the front door is kinder than a spot in the middle of it.
