The Mystery Flavor in HI-CHEW’s Halloween Mystery Mix, the all-white chewlet in a bag with Green Apple, Orange Creamsicle, and Cotton Candy, will be revealed on Halloween, Saturday, October 31, in Hoboken, New Jersey. A correct guess before then is entered in a drawing for a $3,000 prepaid card, and a five-city tour starts October 17 in Austin.
What Is the HI-CHEW Mystery Flavor?
HI-CHEW has not revealed the 2026 Mystery Flavor. It will unveil it at the last stop of its Mystery Manor Tour, at the Hoboken Ragamuffin Parade, between noon and 5 p.m. Eastern on October 31. HI-CHEW’s contest rules call it a “mystery flavor combination,” and its online guessing game asks players to choose two flavors.
HI-CHEW’s August 27 announcement called the flavor “brand-new” and “never-before-revealed” and said it is “disguised as an all-white chewlet.” The packaging shows the mascot, Chewbie, in a Frankenstein’s Monster costume.
“Even I am kept in the dark and don’t know HI-CHEW’s newest Mystery Flavor!” said Teruhiro Kawabe, president and CEO of Morinaga America, HI-CHEW’s U.S. distributor, in the October 13 tour announcement.
The Flavor Guessing Game: A $3,000 Grand Prize and Entries Through October 30
The guessing game is a sweepstakes on HI-CHEW’s site, open since September 15 and through October 30 at 11:59 p.m. Pacific to U.S. residents 18 and older, with one entry per person and no purchase needed. The grand prize, a $3,000 prepaid card with HI-CHEW and Halloween merchandise, is drawn from the correct guesses and the mail-in entries, and 10 prize packs valued at $100 each are drawn from all entries. Both drawings are set for on or about November 5.
The Mystery Manor Tour: Five Cities, October 17 to 31
The Mystery Manor Tour is a haunted manor-themed mobile experience that HI-CHEW is taking to five cities from October 17 through October 31. Guests enter through a graveyard of Orange Creamsicle tombstones, Cotton Candy trees, and Green Apple jack-o’-lanterns, meet Chewbie dressed as FrankenChewbie, play games built around guessing the Mystery Flavor, sample the candy, and take photos. HI-CHEW says merchandise available only on the tour will be there to take home.
| City | Date | Where | Hours (local time) |
| Austin, Texas | Saturday, October 17 | University of Texas, at the Longhorns vs. Florida Gators football game, 2139 San Jacinto Blvd | 6 a.m. to 11 a.m. |
| Nashville, Tennessee | Tuesday, October 20 | 5th & Broadway | Noon to 10 p.m. |
| Chicago, Illinois | Saturday, October 24 | Navy Pier | Noon to 8 p.m. |
| Philadelphia, Pennsylvania | Thursday, October 29 | Drexel University, 33rd & Market Streets | Noon to 8 p.m. |
| Hoboken, New Jersey | Saturday, October 31 | Hoboken Ragamuffin Parade, 5th Street & Washington Street | Noon to 5 p.m. |
HI-CHEW’s October 13 announcement lists no admission price for the stops.
Sizes and Where to Buy
The Halloween Mystery Mix comes in 5.6-ounce and 11.6-ounce stand-up pouches of individually wrapped chewlets, at retailers including Kroger, Target, and Albertsons. On October 13, HI-CHEW’s product page listed the pouch as sold out. HI-CHEW says the candy is gluten-free and has no colors from synthetic sources.
SunnyD’s SpookyD, sold at Walmart, is this season’s other mystery flavor, and my 2026 Halloween candy guide has the rest of this year’s new candy.
