Action Lighting™ began “lighting the world” in 1987. It all began when Hugh and Charlotte Reid decided that retirement was not for them and created our parent company, American West Marketing. A friend came to them with a “new and exciting” product – smoking golf balls! So they cleared a room in their house to store, pick, pack, and ship from. Within a short time, a need and market for light bulbs were recognized and a new division named Action Lighting was added.