Ghost Face, Jason, Pinhead, and Billy the Puppet Are Now $39.97 Fashion Dolls at Walmart

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Four horror fashion dolls against a dark red splatter backdrop: Billy the Puppet in a pinstripe suit and red bow tie, Pinhead with red and white pigtails, Jason in a hockey mask holding a machete, and Ghost Face in a black hood

Ghost Face, Jason, Billy the Puppet, and Pinhead are fashion dolls now. JAKKS Pacific’s new Doll Haus of Dread line turns the four horror characters into 11-inch collector dolls, with Pinhead in a gown and Billy the Puppet in a pinstripe tuxedo, and each is $39.97 at Walmart.

The Five Dolls in Doll Haus of Dread

Each doll is 11 inches tall with nine points of articulation, dressed in an outfit based on its film, and made to be posed and displayed. The four characters make five dolls, because Ghost Face has two. JAKKS says the line is sold only at Walmart stores and Walmart.com.

  • Scream Ghost Face, $39.97: the classic version, in the hood. Shop at Walmart
  • Scream Ghost Face Bling Mask, $39.97: a limited edition with what JAKKS calls a bling-encrusted mask, sold only on Walmart.com. Shop at Walmart
  • Saw Billy the Puppet, $39.97: the puppet from the Saw films in a pinstripe tuxedo suit. Shop at Walmart
  • Jason, $39.97: a summer-camp look with the hockey mask, which Walmart lists as its Friday the 13th Jason doll. Shop at Walmart
  • Hellraiser Pinhead, $39.97: the leader of the Cenobites in a gown. Shop at Walmart

Dominick Lisi, Senior Vice President of Marketing at JAKKS Pacific, said the company is “reimagining some of horror’s most legendary figures as collectible works of art.”

Doll Haus of Dread key art with Billy the Puppet, Pinhead, Jason, and Ghost Face dolls standing above the line's logo
The four characters in the first Doll Haus of Dread release. (Image: JAKKS Pacific)

Walmart Stock After the October 9 Online Sale

Walmart.com’s pages for four of the dolls, both Ghost Face dolls, Billy the Puppet, and Jason, listed an online sale for Friday, October 9, at 10 a.m. Eastern. On the morning of October 10, the pages for the classic Ghost Face, Billy the Puppet, Jason, and Pinhead each showed $39.97 and “Out of stock,” with a button to get notified when the doll is available. Walmart’s counters on those pages showed more than 1,000 Jason dolls and more than 500 Billy the Puppet dolls bought since the day before.

On October 10, the page for the limited-edition Ghost Face Bling Mask was counting down to another online sale at 5 p.m. Eastern that day. Each Walmart page also has a link to check stores nearby.

Marketplace sellers on Walmart.com were asking more on October 10: the classic Ghost Face page listed one other seller starting at $175, and the Pinhead page listed two starting at $110. On October 5 the Pinhead page had no $39.97 offer, only two marketplace sellers asking $122 and $124, and it carried a verified-purchase review dated October 3, two days before JAKKS announced the line. Check that a listing says it is sold and shipped by Walmart before you pay.

The line’s site, dollhaushq.com, says the collection is available now at Walmart, and each doll’s page there links to its Walmart listing. The JAKKS release gives no store date beyond fall 2026. Walmart lists the dolls for ages 8 and up.

The October 9 sale fell on the second day of New York Comic Con, held October 8 to 11 at the Javits Center, where JAKKS planned to debut the line. The release gives no booth number.

How They Compare With Monster High Skullector

Mattel’s Monster High Skullector line also puts horror film characters on fashion dolls, at $70 each on Mattel Creations, with dolls that stand 10.5 inches tall and have 11 points of articulation. A Doll Haus of Dread doll is $30.03 less and half an inch taller, with two fewer points of articulation.

Skullector’s Michael Myers doll is sold out at Mattel Creations, and sealed ones started at about $118 on eBay on September 30. Oogie Boogie’s Fang Club member sale sold out on October 29, Mattel opens a public pre-sale on October 30, and Krampus follows on December 3 and 4. The Monster High dolls of Frankenstein, Dracula, and The Mummy were $42.84 each at Walmart on September 30. The dates and prices for all of them are in my Monster High Skullector guide.

Scream, Crystal Lake, and Hellraiser This Halloween

The original Scream returns to select theaters on October 30 for its 30th anniversary, and Crystal Lake, the Friday the 13th prequel series, premieres on Peacock on October 15. Hellraiser has its first Halloween Horror Nights houses in Orlando and Hollywood, on select nights through November 1, with Doug Bradley voicing Pinhead.

The Warner Bros. Dolls on the Doll Haus Site

JAKKS calls Doll Haus of Dread the first collection under a wider Doll Haus name, and the line’s site already lists a second one, a Warner Bros. collection of seven dolls at $39.97 each: Harley Quinn, Poison Ivy, Catwoman, and Supergirl from DC, Daphne and Velma from Scooby-Doo, and a Friends doll called Turkey Head. A countdown on the site’s home page had 32 days left on October 5, and the site does not say what it is counting down to.

More Halloween 2026 Retail

The full line is at dollhaushq.com.

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Author picture

Philip Hernandez

Philip Hernandez is editor of Haunted Attraction Network and Seasonal Entertainment Source. He’s covered themed entertainment for decades through HAN, Green Tagged podcast, and is a regular contributor to InPark Magazine, Attractions Magazine, and InterPark Magazine. Philip produces the annual OSCARES Halloween Industry Awards and serves on the IAAPA Brass Ring Live Entertainment Task Force.

View all posts by Philip Hernandez

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