Heidi Klum’s Halloween party turns 25 this year, and one piece of it is open to everyone: a Butterfinger dessert pizza at Crazy Pizza in SoHo, the New York restaurant where Klum is a partner, from October 1 through 31. Butterfinger is back as the party’s title sponsor for a third year, and it’s handing out free candy at the Village Halloween Parade on Halloween night.
Heidi Klum’s Halloween Butterfinger Pizza at Crazy Pizza SoHo
Heidi Klum’s Halloween Butterfinger Pizza is a dessert pizza that Butterfinger made with Crazy Pizza, and it’s on the menu at Crazy Pizza’s SoHo restaurant, at 218 Lafayette St., from October 1 through 31.
Butterfinger’s release doesn’t list what’s on it. In its photo, the pizza is covered in chopped candy and a tan drizzle, with six piped orange pumpkins on top and powdered sugar on the crust.
Butterfinger hasn’t published a price, and the pizza wasn’t on Crazy Pizza’s online ordering page on September 30, the day before it starts. Crazy Pizza’s Margherita Pizza is $23 on that page. The restaurant takes reservations on its website.
Crazy Pizza has restaurants in cities including Monte Carlo, Rome, Milan, and London, and the SoHo restaurant is its New York City location.
For more Halloween menus, see my Fall and Halloween Fast Food 2026 guide.
Heidi Klum’s 25th Halloween Party
This is the 25th anniversary of Klum’s Halloween party, and Butterfinger is its title sponsor for the third year in a row. Butterfinger says partygoers will get the Butterfinger-tini, the cocktail it has served at the party before, along with candy sampling through the night. The release doesn’t give the party’s date or venue.
“Halloween has always been my favorite excuse to dream big and surprise people,” said Heidi Klum. She also said she’ll share a Butterfinger-inspired recipe “so everyone can bring a little bit of the Halloween magic home.”
Klum hasn’t revealed this year’s costume. Last year she arrived as a bright green Medusa, after her worm and peacock costumes in recent years, the BBC reported. I’ll update this page when she reveals the 2026 costume.
“Halloween and Butterfinger are a perfect match, bringing together excitement, creativity and just the right amount of mischief,” said Yann Bastien, Vice President of Marketing at Butterfinger.
Free Butterfinger at the Village Halloween Parade
Butterfinger will hand out free candy at New York’s Village Halloween Parade on October 31, starting at 7 p.m. The parade is in its 53rd year, it steps off at 7 p.m., rain or shine, and this year’s theme is “Body & Soul.” Anyone can watch, and anyone in costume can join the march.
More Halloween in New York
- Haunted Houses in New York 2026, my guide to the haunts in the city, on Long Island, and upstate.
- The Tompkins Square Halloween Dog Parade, with the date and how to watch.
- Halloween Candy 2026 has this year’s new treats, including Butterfinger’s.
- Ferrero’s 2026 Halloween lineup covers the rest of Butterfinger’s parent company’s candy, including a Stranger Things tie-in.
Last updated: September 30, 2026.
