Shock Top and Spirit Halloween have brewed up a Halloween collaboration: a limited-edition Candy Corn Wheat Ale and a $69.99 costume of Shock Top’s mascot, Wedgehead. The beer is hitting retailers nationwide, and the jumpsuit is sold exclusively at Spirit Halloween.
The Candy Corn Wheat Ale
Shock Top Candy Corn Wheat is a limited-edition, Belgian-style wheat ale at 5% ABV that blends the brand’s signature wheat beer with the flavor of candy corn. Shock Top says it brewed the beer for costume parties, haunted gatherings, and spooky season in general. It comes in bottles and is available at retailers nationwide. Shock Top, a citrus-forward wheat ale brand, is part of Tilray Brands.
“Shock Top is known for celebrating bold flavor, spirited gatherings and moments that catch people by surprise, and there’s no better occasion for that than Halloween,” said Jacob Neilson, Senior Brand Manager at Shock Top. “Partnering with Spirit – the most iconic name in Halloween – gave us the chance to dream up something hauntingly good that celebrates everything fans love about the season.”
The Wedgehead Costume
The costume turns Shock Top’s mascot, Wedgehead, into an easy-to-wear jumpsuit. Wedgehead is the brand’s orange-slice character, and the outfit comes covered in the Shock Top logo with a matching wedge hood. It carries a $69.99 suggested retail price and is sold exclusively online at SpiritHalloween.com, part of a chain with more than 1,550 seasonal Spirit Halloween locations this year.
“Spirit fans don’t just celebrate Halloween; they live for it, and we’re always looking for new ways to surprise them,” said Kym Sarkos, Executive Vice President, General Merchandise Manager at Spirit Halloween. “Pairing the launch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead costume delivers the exact kind of head-turning, unexpected fun our fans are obsessed with.”
More Candy Corn This Halloween
The beer is one of several candy corn tie-ins this Halloween. Brach’s, the candy corn brand, turned the flavor into a perfume earlier this season.
