Duncan Hines and Swiss Miss are getting a Peanuts makeover. Conagra Brands is putting Snoopy, Charlie Brown, and the rest of the gang on a set of limited-edition baking mixes and hot cocoa, arriving in stores this month. For Halloween, the one to know is the Great Pumpkin Bundt Cake and Glaze Mix, a pumpkin-flavored Bundt with orange glaze that nods to “It’s the Great Pumpkin, Charlie Brown.” Most of the rest of the collection is aimed at winter and holiday gifting. Starbucks is running its own Peanuts fall drop, too, a 10-piece collection led by a Snoopy glass cold cup.
Part of our Fall Food and Drinks 2026 guide.
“Peanuts is synonymous with the holiday season bringing friends and families together for over 75 years,” said Scott Shillet, vice president of global licensing, hardlines, at Peanuts. “We are thrilled to continue that tradition with these new Duncan Hines and Swiss Miss collections, which are sure to bring joy to Peanuts fans of all ages while they indulge in some holiday treats.”
The Duncan Hines Baking Mixes
The Duncan Hines side is a run of limited-edition mixes featuring the Peanuts characters:
- Great Pumpkin Bundt Cake & Glaze Mix: a pumpkin-flavored Bundt cake with an orange glaze, the collection’s Halloween piece
- Charlie Brown-ie Blondie Bar Mix: a blondie bar with a brown zig-zag baked in, a nod to Charlie Brown’s yellow shirt
- Snoopy Skate Yellow Cupcake Mix: a yellow cupcake mix with white frosting and blue snowflake sprinkles for winter
- Peppermint Patty Brownie Mix: a peppermint-flavored brownie mix
Suggested retail prices run from $2.49 to $5.49, and the mixes stay on shelves through the end of the holiday season, with more seasonal items planned for 2027.
The Swiss Miss Hot Cocoa
Swiss Miss is adding Peanuts-themed cocoa and collectibles:
- 4-Pack Hot Cocoa Box Set ($9.99): milk chocolate with Charlie Brown and Snoopy, marshmallow with Linus, peppermint with Peppermint Patty, and dark chocolate with Lucy and Snoopy
- Collectible Milk Chocolate Hot Cocoa Tin ($5.99): four envelopes of milk chocolate cocoa in a keepsake tin
- Hot Cocoa Ornaments ($1.79): single-serve packets you can hang on the tree
- Swiss Miss Peppermint six-pack ($3.29): the returning seasonal cocoa in Peanuts packaging
A Nostalgia Play for the Season
More than a new-flavor launch, the collection runs on Peanuts nostalgia. That is the same seasonal pull behind “It’s the Great Pumpkin, Charlie Brown,” which still turns up on TV every fall and sits in our Halloween TV specials guide. It also lands in a busy fall-food season, alongside Paris Baguette, Einstein Bros., and Philz Coffee. Both collections are at duncanhines.com and swissmiss.com.
