Target’s 2026 Halloween drop is live on Target.com, most of it under the Hyde & EEK! Boutique label, and part of the broader Summerween wave. Here are the picks worth flagging so far.
For blow-up yard decor, see our roundup of the best Halloween inflatables for 2026.
Update, July 2026: Grandin Road’s Halloween Haven 2026 collection is also live, at the premium end of the market. Our nine picks, $99 to $699.
Update, July 2026: Johanna Parker’s 2026 Halloween ceramics are also out, split across TJX stores, Michaels and Target. Where to find them and what they cost.
What Is Hyde & EEK! Boutique?
Hyde & EEK! Boutique is Target’s Halloween owned brand, which is Target’s term for it. It carries the bulk of the seasonal assortment: decor, inflatables, animated props, and most of the costume line, including Target’s adaptive costumes and its Bullseye-branded ones. The viral Lewis the Pumpkin Ghoul family and the Featherly Friends birds both sit under it.
It is not the only Target brand in the Halloween aisle, which is why a search for one name misses a lot of the season. Threshold carries the more elevated, muted decor. Favorite Day is the candy and treat line. Boots & Barkley covers pet costumes. Bullseye’s Playground, the front-of-store dollar spot, gets its own small seasonal run. Anything below is labeled with the brand it actually ships under.
Trending right now: two Sanrio inflatables and a friendly ghost
Three inflatables are landing high on Target.com’s Halloween 2026 module right now, all in the small-yard / entryway size:
The Lewis pumpkin ghouls are back
Hyde & EEK! Boutique’s viral Lewis the Pumpkin Ghoul family returns for 2026. Two pieces are in stock right now:
The 8-foot flagship Lewis and his 2024 crew (Bruce the Skeleton, Pumpkin Rocker Billy, Pumpkin Iron Lewcy) are not yet listed for 2026. The category page itself says “more Halloween magic is on the way,” so more Lewis is presumably coming as the season builds.
Halloween apparel: cats and licensed graphics
The apparel wave is where Target is leaning hardest right now, and the cat motif is everywhere:
The wider cat cluster also includes the CHIN UP Witch Cat Cowl Neck Sweatshirt ($23.99), Cute Cat in Moon Cowl Neck Sweatshirt ($23.99), Witch Cat Racerback Tank ($19.99), and Lost Gods’ Black Cat Racerback Tank ($19.99) and men’s See You In Purrgatory tee ($15.99). Licensed graphic sweatshirts run across Disney (Mickey and Friends), Star Wars, Betty Boop, and Michael Myers (Halloween II), most at $31.99 sale / $59.99 regular. Target lists 73 Michael Myers items in total, and we priced all of them here.
The Nightmare Before Christmas book
“The Nightmare Before Christmas: The Shiver of Christmas Town” releases September 15, 2026, and it’s listed on Target.com at $15.99 paperback / $22.99 hardcover. If you have an NBC fan on the gift list, this one’s easy.
Pet costumes: 207 Boots & Barkley items, $4.99 to $17
Target’s house pet brand Boots & Barkley has its 2026 Halloween assortment live, and it is the cheapest pet lineup of any major retailer. Nothing licensed, but the pricing is hard to beat: the Hot Dog Full Body Costume with Ketchup Toy and Spider Full Body Costume top out at $17.00, the Burrito is $15.00, and the Candy Corn Boo Dog and Cat Sweater, Chicken, Bat Wings Rider Reflective, and Jack-O’-Lantern Reflective Hoodie are all $12.00. Cat headpieces start at $5.00 and the Glitter Wings Cat Costume is $6.00. Note these sit under Boots & Barkley, not Hyde & EEK! Boutique. Full cross-retailer comparison: The Best Halloween Pet Costumes of 2026.
What’s coming next
The Halloween-2026 hub says “more Halloween magic is on the way — check back this summer,” so expect additional Hyde & EEK! decor, Favorite Day candy novelties, costumes, and Threshold pieces to roll in through August. Featherly Friends birds and Target’s Bullseye-branded costumes have been fall staples the last two years.
Where Target fits in the Summerween wave
Target’s July drop lands inside the now-usual Summerween pattern. Home Depot dropped online July 16. Bath & Body Works launched its Frankenstein’s Bakery lineup July 7. Lush hit the app July 14, stores July 16. Costco and Anthropologie followed in mid-July. Target’s quiet drop fits neatly inside the wave.
More 2026 retail Halloween coverage from HAN
- Buc-ee’s 2026 Halloween Collection Is In Stores: All 13 Quick Bites Spooky Nights Items
- Home Depot Debuts the 2026 Halloween Collection With New Giants, Interactive Tech, and Fan-Favorite Returns
- Lush Drops Its 2026 Halloween Collection Early, Adds Two New Products
- Costco’s 2026 Halloween Collection Hits Shelves With a Mickey Pumpkin, Giant Skeleton, and Disney Lanterns
- Anthropologie’s 2026 Halloween Collection Is Live: 439 Pieces, $12 Ghost Plates to a $498 Rattan Spider
- HalloweenCostumes.com Debuts Its Biggest Animatronics Lineup Ever, Led by a $25,000 Balrog
- Michaels Bets on Nostalgia With Six 2026 Halloween Décor Collections
- The Licensed IPs Taking Over 2026 Halloween Decor
- The Best Halloween Pet Costumes of 2026: Every Retailer’s Lineup
- Build-A-Bear’s 2026 Halloween Collection Is Live: Jumping Spider, Posable Bat, $30 to $128
- Tractor Supply’s 2026 Halloween Collection: Ghost Cows, a 6-Foot Skeleton Rooster, and Animated Deviled Eggs
