Target’s 2026 Halloween Collection Is Quietly Live on Target.com

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Target 2026 Halloween collection including Hyde and EEK Boutique

Target’s 2026 Halloween drop is live on Target.com, part of the broader Summerween wave. Here are the picks worth flagging so far.

Trending right now: two Sanrio inflatables and a friendly ghost

Three inflatables are landing high on Target.com’s Halloween 2026 module right now, all in the small-yard / entryway size:

Target Hello Kitty 38.5-inch Airblown Halloween Cupcake Light Decoration
Hello Kitty 38.5″ Airblown Cupcake, $25. Lit, cupcake-shaped, Sanrio-licensed.
Target Sanrio 38.5-inch Airblown Kuromi Halloween Decoration in Light Purple
Sanrio Kuromi 38.5″ Airblown, $25. Light purple, from the Sanrio Halloween lineup.
Target 3.5-foot Standing Ghost Inflatable Halloween Decoration from Hyde and EEK Boutique
3.5′ Standing Ghost Inflatable, $20. Hyde & EEK! Boutique’s friendly-scare porch pick.

The Lewis pumpkin ghouls are back

Hyde & EEK! Boutique’s viral Lewis the Pumpkin Ghoul family returns for 2026. Two pieces are in stock right now:

Target Little Lewis 65-inch Pumpkin Ghoul from Hyde and EEK Boutique for Halloween 2026
Little Lewis, 65″, $30. Lit and musical, the mini version of the 8-foot original. Photo: Target.
Target 18-inch Blow Mold Lewis Ghoul from Hyde and EEK Boutique for Halloween 2026
18″ Blow Mold Lewis Ghoul, $20. A new-for-2026 tabletop version. Photo: Target.

The 8-foot flagship Lewis and his 2024 crew (Bruce the Skeleton, Pumpkin Rocker Billy, Pumpkin Iron Lewcy) are not yet listed for 2026. The category page itself says “more Halloween magic is on the way,” so more Lewis is presumably coming as the season builds.

Halloween apparel: cats and licensed graphics

The apparel wave is where Target is leaning hardest right now, and the cat motif is everywhere:

Target CHIN UP Halloween Kitty Cat Face sweatshirt 2026
CHIN UP Halloween Kitty Cat Face Sweatshirt, $31.99 (reg $59.99).
Target Lost Gods The Witch Is In (Cats) tee for Halloween 2026
Lost Gods “The Witch Is In (Cats)” Tee, $15.99. Men’s, women’s, juniors, kids.
Target Womens Hello Kitty Halloween Pumpkin and Kitty T-Shirt in black for 2026
Womens Hello Kitty “Pumpkin and Kitty” Tee, $18.99 (reg $29.99). Sanrio-licensed.

The wider cat cluster also includes the CHIN UP Witch Cat Cowl Neck Sweatshirt ($23.99), Cute Cat in Moon Cowl Neck Sweatshirt ($23.99), Witch Cat Racerback Tank ($19.99), and Lost Gods’ Black Cat Racerback Tank ($19.99) and men’s See You In Purrgatory tee ($15.99). Licensed graphic sweatshirts run across Disney (Mickey and Friends), Star Wars, Betty Boop, and Michael Myers (Halloween II), most at $31.99 sale / $59.99 regular.

The Nightmare Before Christmas book

“The Nightmare Before Christmas: The Shiver of Christmas Town” releases September 15, 2026, and it’s listed on Target.com at $15.99 paperback / $22.99 hardcover. If you have an NBC fan on the gift list, this one’s easy.

What’s coming next

The Halloween-2026 hub says “more Halloween magic is on the way — check back this summer,” so expect additional Hyde & EEK! decor, Favorite Day candy novelties, costumes, and Threshold pieces to roll in through August. Featherly Friends birds and Target’s own Bullseye-branded costumes have been fall staples the last two years.

Where Target fits in the Summerween wave

Target’s July drop lands inside the now-usual Summerween pattern. Home Depot dropped online July 16. Bath & Body Works launched its Frankenstein’s Bakery lineup July 7. Lush hit the app July 14, stores July 16. Costco and Anthropologie followed in mid-July. Target’s quiet drop fits neatly inside the wave.

More 2026 retail Halloween coverage from HAN

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Philip Hernandez

Philip Hernandez is editor of Haunted Attraction Network and Seasonal Entertainment Source. He’s covered themed entertainment for decades through HAN, Green Tagged podcast, and is a regular contributor to InPark Magazine, Attractions Magazine, and InterPark Magazine. Philip produces the annual OSCARES Halloween Industry Awards and serves on the IAAPA Brass Ring Live Entertainment Task Force.

View all posts by Philip Hernandez

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